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The Complete Fitness Amenity Playbook


The fitness center is one of the amenities renters expect most, and its size and location are usually set long before the building opens. Matrix supports projects like these rooms every day, from affordable to A+ markets.

This playbook shows what a room should hold at your market segment and square footage, and what to add or consolidate when the space doesn't match the plan.

Get the playbook Free · 26 pages · Instant email delivery
Cover of The Complete Fitness Amenity Playbook for Multifamily Housing
Inside the playbook

What you will learn


  • The four core workout experiences every fitness amenity should support: cardio, strength, functional training and mobility/recovery
  • Amenity plans for affordable/attainable, market-rate and A+ properties, at core, enhanced and elevated segments
  • Equipment ranges for each plan, with example floor plans that show how the zones fit a real room
  • Five common mistakes when filling a room, and how to fix each one
  • How to plan for pools, outdoor fitness, boutique studios and wellness spaces
  • Investment principles that keep the room useful and serviceable well beyond opening day
83%
of renters care about having a fitness center
35%
would not rent without one

Source: Greystar survey of more than 137,000 renters at properties it manages.

Real Examples

A plan for every market segment


Recommendations are divided into three multifamily market segments: affordable/attainable, market rate and A+. Each segment offers two or three plans, from a core room that covers the four workout experiences to an elevated room with greater depth of choice, finish and technology.

Every plan includes an example floor plan, from a compact 15' 10" x 27' room to a 39' 8" x 147' space, so you can see how the zones fit a specific footprint before settling on a product mix.

fitness amenity

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About Matrix Fitness

Fitness spaces designed to add value


At Matrix, we help redefine multifamily living with commercial-grade fitness solutions that enhance resident satisfaction and property appeal. Our equipment combines sleek design, advanced technology, lasting durability and superior biomechanics to create workout experiences residents enjoy.

We support projects across market segments with commercial cardio, strength and functional training solutions, technology, accessories, layout expertise and service support, so the room is built around the experience the property needs rather than a predetermined package.

Row of Matrix treadmills facing floor-to-ceiling windows with a city skyline view
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  • Plans for affordable/attainable, market-rate and A+ properties
  • Example floor plans for each major market segment
  • Built for developers, owners and management companies

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